The Challenge
Visual Design and Illustration:
Balancing authenticity and appeal: Convey the unique essence of each Indian region through illustrations while ensuring they are attractive and engaging for a diverse audience.
Maintaining consistency: Create a cohesive visual style across all illustrations while showcasing the individuality of each region.
Accessibility considerations: Ensure the illustrations are clear and understandable for users with visual impairments.
Information Architecture and Navigation:
Organizing diverse travel packages: Design an intuitive way to navigate and browse packages for different demographics (Solo, Couple, Friends, Family) across various regions.
Integrating illustrations seamlessly: Use illustrations effectively to guide users, highlight key features, and avoid information overload.
Personalization vs. clutter: Allow for personalized content and recommendations without overwhelming users with visual elements.
Booking and Personalization:
Intuitive booking flow: Make the booking process for travel packages and personalized car rentals simple and user-friendly.
Visualizing personalization: Use illustrations to visually represent user preferences and selected package features.
Engagement and Inspiration:
Leveraging illustrations for storytelling: Utilize illustrations to compelling narratives about each region and its attractions.
Process
Discovery and Research
Information Architecture and User Flows
Visual Design and Illustration Style
Interactive Design and Personalization
Solution
Visual Design and Illustration:
Utilizing a style guide: Establish a core visual identity with variations for each region, maintaining consistency while showcasing individuality.
Implement accessibility features: Offer alternative text descriptions for illustrations and utilize high-contrast color palettes.
Information Architecture and Navigation:
Filtering categories: Offering filters based on regions, demographics, and travel styles for quick and targeted browsing.
Interactive maps: Integrate interactive maps showcasing key attractions and package highlights within each illustration.
Booking and Personalization:
Visual progress indicators: Utilize illustration elements to visually represent booking progress and package customization.
Interactive car selection: Allow users to explore different car options through original images showcasing models and features.
Engagement and Inspiration:
Interactive storytelling: Allow users to "click-through" illustrations to discover local stories, legends, and hidden gems.
Key takeaways
The app was based on 80% User interface and 20% User experience but it gave me visual experience on how a good and appealing UI can hide bad UX.